AMG | Rohit Kashyap

AMG Drive Pro

An app from AMG driving academy

About

Why? : POC for AMG driving academy

Scope: User Research, Interaction Design, Visual Design

Problem scope

AMG Driving academy, a car racing event organizer is planning to build a new platform to host their upcoming car racing event. The platform aims to provide a comprehensive solution for the participants and spectators, and event organisers to engage with each other before, during, and after the event.

Case Study Task: The solution should cater to two user groups: participants and spectators. The application should have the following key features:

Participant registration
Race schedule and location information
Live streaming of the race
Interactive map of the race track
Race results and statistics
Social media integration
Feedback and rating system

Task is to design the experience for the above user types.

Understanding the user Participant

Patrick follows Formula 1 regularly and keen to improve his racing skills. Participates in AMG driving Academy events and loves to drive on circuits
Busy in life and cars & races are the hobbies.
Likes speed and looks forward to participate in AMG events
Good racing experience is always desirable
Highly motivated to perform better

Understanding the user Spectator

Race enthusiast and loves to drive AMG
Watches race events and has fun and socialising during these events

Understanding the user
Event Organiser

Wants to organise awesome and successful racing events.
Wants leave lasting experiences to everyone, races and spectators and as well as investors.

Scenario & Customer Journey

User: Participant

Task Breakdown

Participant

BEFORE THE EVENT

Register for an event
See circuit info, location and map.
See race stats and data
Analyse past performances and races
Connect to car and practice on a circuit.
Search tracks
Profile details
See track maps interact in different map modes.

DURING THE EVENT

Record race and data.

AFTER THE EVENT

Take photos
Share photos and videos on social media
Analyse race and telemetry data for improvements & insights in performance.
See highlights of the recorded performance - video and data.
See race moments based on parameters like acceleration, torque, radius etc.

BEFORE THE EVENT

See upcoming events
See event schedule.
Buy passes for an event.
See race stats and data
See standings for - drivers, clubs- leader board
See past videos and races.
Track tour - in different map modes
Log in and create account.
See track maps interact in different map modes.

DURING THE EVENT

See live race - different cam views- dashboard cam etc.
At venue, then share photos and media to social media.

AFTER THE EVENT

Take photos
Share photos and videos on social media
See highlights of event.
Stats of the event.
Share on social media.
Provide feedback, respond to polls

Task Breakdown
Spectator

Task Breakdown

Event Organiser

BEFORE THE EVENT

Create event and keep information flow smooth and up to date
Monitor sales and related data
Promote event
Attract investors
Keep all stakeholders updated
Send Invites to people.
Provide on-site solutions.

DURING THE EVENT

Monitor event.
Keep all stake holders updated
Provide on-site solutions.

AFTER THE EVENT

Monitor sales and related data
Promote the highlights
Attract investors
Attract investors and spectators.
Create polls, ask for feedback and reviews.

How might we?

How might we help the Patrick to perform better.
How might we help Patrick to have better race experience.
How might we help Patrick to analyse his race and performance for optimal driving at race tracks.
How might we help Olivia to follow events information efficiently.
How might we help Olivia to smoothly register for an event.
How might we help Moniek to convey information to stakeholders effeciently
How might we help Moniek to keep track of information better
How might we help Moniek to inform about the right improvement points

Suggested product

A Mobile app for participants and spectators for better event experience.
Top level features - Home Screen, Event details, Standings and Profile
A Desktop dashboard for Event organiser to successfuly monitor and manage event and to make better decisions regarding sales, promotion and in providing off-site as well as on-site solutions

Example task flow

An example of one of the task flows for participant registration for the event. The app provides a smooth way of registration and QR code generation for the event pass.