Image by Philipp Katzenberger



New Mercedes-Benz Head Unit

About the project
My Role
6 Months
Mercedes-Benz User Experience (MBUX)
What is NTG-7?

  •  A new Head Unit for Mercedes Benz cars.

  • Built on the feedback of the previous generation NTG6.

  • Its designed to incorporate multimodal feedback like Voice and Gestures etc.

  •  Across the various functions it allows the hardware to be controlled via UI and touch panel alone.

  • It supports deep integration of 3D interactions and Augmented Reality features.

  •  Zero Layer UI and contextual interactions elevates the overall user experience.

What I did?

Perform a detailed Usability Analysis of new Mercedes-Benz Head Unit display in collaboration with German Design team. The development of the touch display was running in parallel and I was asked to do a detailed UX review and Usability analysis of the software solution. In the given timeline I did the following:

  • Detailed Usability analysis of interactions and features.

  • Competitive Research

  • Usability improvements and suggestions

  • Interaction design for a feature called eAssist

Detailed Usability Analysis 
Competitive research and
Insights into UX
Understanding the users

  • Conducted and gathered insights from user interview sessions.

  • I deep dived into in-car UX and understood the main use cases.

  • Created personas and scenarios to understand the context.


Example scenario:

On Route charging point and then head to office.

Key emotions: Anxiety and indecisiveness.

Key Screens for the 

customer journey

Interaction designs and Visual designs


Getting into the car and head​ towards charging point


Gets an email from a client to meet up


Calls the client to decide the meeting plan.


Charging the car


"Hey Mercedes" for meeting point suggestions


Intelligent suggestions from car for meeting points


New optimised route from the car.


Optimised charging suggestion from the car and related information. Relaxing theme suggestion.


Scenic route suggestion from the car 

Business Impact

  • Intelligent Zero Layer which goes beyond usability and provides access features and functions based on context.

  • Philosophy of selective monetisation where user can buy the features in the set of custom packages like OTA (Over The Air Updates) or ADAS, banking on the power of software.

  •  If a user does not want to any package he or she can simply opt out. This takes care of user needs as well as business needs, opening a proper monetisation channel.

  • Plug and play car infotainment software which is flexible to cater to global markets. Based on the demographics any third party vendors can be replaced, for example Spotify to WeChat.

Video of new infotainment system -  NTG-7