Camp Green
Optimise building energy consumption
About
Why? : POC for Panasonic
Scope: User Research & Design strategy, Interaction Design, Visual Design, Product proposal
What did I solve?
Goal:
To optimise the energy consumption of buildings and reduce cost
Understand B2B environment and propose some concrete product ideas.
Customers:
Companies with big office campus or buildings.
Assumption:
An IoT platform which gathers and analyzes data from all sorts of devices (i.e.: heating systems, air conditioners, projectors, printers, lightbulbs, telepresence, computers, servers, etc. ).
Description:
The market research team recently shared that office workers are increasingly interested to know how they consume energy at work. The company leadership wants to seize the opportunity, scale their business to their customers's employees and build new features to help save energy at scale. The employees are the new user type.
Researching the ecosystem
Building energy consumption
30%
of total EU energy consumption is building energy consumption
20%:
Companies with big office campus or buildings
by 2040
Amazon will go carbon neutral using electric delivery vehicals and solar power.
by 2030:
Apple announced its plan to become carbon neutral across its entire business, manufacturing supply chain and product life cycle
About the users
Trends & Behaviours
80%
of high education/high income people would change brand if a company was negatively portrayed by the media on their social responsibility, and sustainability is now an important factor within corporate social responsibility.
(a survey of 8000 consumers in US)
43%
of British workers are concerned about wasting energy in the office.
$350,000
saved by a company called Rek Bitola in Macedonia by cutting down energy consumption by 2.97% by training their employees, without any investment of money.
$200,000:
Apple announced its plan to become carbon neutral across its entire business, manufacturing supply chain and product life cycle
Story this data unfolds
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There are several motivational factors among employees, the strongest being concern for the environment.
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In addition to environmental concern, energy saving motivations exist which may actually complement work performance goals, and provide guidance on the design of energy saving interventions and campaigns
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Employees have strong intent to act on energy saving behaviours, provided that relevant actionable knowledge and systems are in place.
What's in it for the companies?
They can scale the existing solution to reach to employees of the customers and create monitisation channels.
What's in it for the customers?
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Save costs considerably with less investment.
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Improve the Brand Image and recognition with employees
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Improve employee satisfaction and relationship.
Why do people go green?
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Clean and Green Environment
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Slowdown Climate Change
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Ensure Better Future
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Reduce Bills
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Reduce Carbon Footprint and prevent pollution
Persona
Problem synthesis
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How might we help Pia to contribute at saving energy at office and improve sustainability?
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How might we keep Pia engaged and motivated towards saving enery consumption at office, without interrupting her work ?
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How might we help Pia to visualise her contribution towards sustainbility at office?
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How might we help Pia to build habits & behaviour patterns which save energy?
Design strategy: The Hook Model
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Enable Employees to make informed decisions about the energy usage and carbon footprint.
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Help employees to cultivate habits which eventually save energy consumption at office.
Suggested solution
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A Mobile app for the employees with relevant features.
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A Dashboard with the relevant features as an enhancement to the existing employee portal
Information Architecture
Product modules and tasks
Visual Designs
